### 📊 SWOT Analysis **Strengths, Weaknesses, Opportunities, Threats** Used to assess internal and external factors affecting an organization. - **Strengths**: Internal advantages (e.g., strong brand, loyal customers) - **Weaknesses**: Internal limitations (e.g., outdated tech, high costs) - **Opportunities**: External chances to grow (e.g., market trends, new tech) - **Threats**: External risks (e.g., new competitors, regulation changes) 🔎 _Example_: For Apple, strengths include innovation & brand loyalty; threats include fast tech imitation and rising global competition. --- ### 🌐 PESTEL Analysis Focuses only on **external macro-environmental factors** that influence strategy: - **P**olitical (e.g., trade policies, tax laws) - **E**conomic (e.g., inflation, interest rates) - **S**ocial (e.g., demographics, lifestyle changes) - **T**echnological (e.g., AI, mobile tech) - **E**nvironmental (e.g., sustainability, climate c...
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