self assesments

  Unit-1 1. Assess the effectiveness of the influence of marketing especially in a digital, social and mobile environment. Describe the possible ethical issues and probable challenges that business entities experience when using influence marketing for their promotions. 2. Swot analysis of the strategies used for managing crises in social media as opposed to the strategies used in traditional media. Understanding the techniques businesses can use to prevent and handle crises in the digital, social and mobile world Here’s a comprehensive breakdown addressing both of your questions on influence marketing and crisis management in the digital versus traditional media landscape: 1. Assess the effectiveness of the influence of marketing, especially in a digital, social and mobile environment. Effectiveness: Influencer marketing in the digital, social, and mobile ecosystem has become one of the most powerful promotional tools . Its effectiveness can be assessed through t...

  Unit-1 AIRBNB: BUILDING TRUST AND COMMUNITY THROUGH USER-GENERATED CONTENT Background: The main concern that Airbnb, an online marketplace that connects travellers with people seeking to rent out their housing and homes respectively for short-term use, encountered was getting users to trust the service since they were renting from strangers. Strategy: Airbnb was using UGC to create a bond of trust and a sense of belonging. They urged hosts and guests to share their experiences with pictures, reviews and tests on social networks and their websites. Outcome: Thus, owing to the simple and impressive presentation of real-life scenarios and conversations in the form of UGC, Airbnb was able to establish a relatable and reassuring presence amongst the intended audience. This strategy not only helped improve the perceived credibility of the companies operating in the industry but also created a community-oriented angle in a digital and social media-focused world. QUESTIONS 1. How...