quiz revise

✅ Unit 1: Creating Customer Value and Engagement

  1. According to Philip Kotler, marketing involves:
    → b. Social and managerial processes that others value through exchange

  2. What does the American Marketing Association's definition of marketing mean?
    → b. Creating, communicating, delivering, and exchanging offerings that have value

  3. What is the role of market segmentation in marketing?
    → b. To break down the large market into smaller, more manageable portions

  4. What does targeting imply about the marketing process?
    → a. Targeting involves determining the viability of the established segments

  5. Dividing a large market into small submarkets according to demographic, psychographic, and geographic reasons is:
    → b. Market segmentation

  6. What follows after segmentation and targeting in marketplace?
    → a. Positioning

  7. In marketing, which of the following best describes "wants"?
    → b. Desires that are shaped by culture and individual tastes

  8. The primary purpose of understanding markets in marketing is to:
    → c. Identify segments and develop marketing communications

  9. What is the center point of customer value-driven marketing strategy?
    → b. Delivering more value to customers

  10. Which element creates an impression of the most important and distinctive image for the product or service?
    → c. Positioning

  11. What is the main reason for establishing an integrated marketing plan?
    → b. To align all marketing activities to achieve objectives

  12. Why is consistency necessary after implementing the marketing plan?
    → d. To obtain trust and credibility from the customers

  13. A tool or strategy that is never used by businesses to engage customers?
    → d. Price increase strategies

  14. What is the key objective of successful CRM?
    → c. To offer tailored experiences

  15. Customer value capture refers to the converting actual customer relationships into:
    → a. Cash

  16. What is an advantage of satisfied consumers recommending the brand?
    → d. Formation of a new customer base at a low cost

  17. What is the main focus of online marketing in the digital economy?
    → b. Pay-per-click advertising

  18. A marketing method that uses smartphones and tablets to attract customers?
    → c. Mobile marketing

  19. How does the changing economic environment affect marketing strategies?
    → b. It influences pricing, product development, and promotions

  20. What is a primary focus of not-for-profit marketing?
    → c. Social causes and engagement with donors

  21. Which marketing strategies are commonly used in not-for-profit marketing?
    → a. Cause-related marketing and advocacy campaigns

  22. What is one of the most critical issues businesses face when they have to work in overseas markets due to globalization?
    → d. Cultural, legal, and economic differences

  23. What does sustainable marketing emphasize besides environmental responsibility?
    → c. Social responsibility and ethical behavior

  24. What has had a huge impact on consumer interaction in today's rapidly changing world?
    → b. Digital economy

  25. As non-profit marketing grows, organizations are shifting their strategies to focus on:
    → d. Building community support

✅ Unit 6: Products, Services, and Branding (cont.)

  1. Product mix width refers to:
    → b. The number of different product lines a company offers

  2. Product line depth refers to:
    → b. The number of versions offered within each product line

  3. What is brand equity?
    → c. The value a brand adds to a product

  4. What is co-branding?
    → a. Two companies partnering to market a product together

  5. What is the purpose of packaging in marketing?
    → c. To attract attention and communicate brand positioning

✅ Unit 7: New Product Development & Product Life Cycle

  1. The first stage in the new product development process is:
    → a. Idea generation

  2. What happens in the ‘Concept Development’ stage?
    → b. Turning ideas into detailed product concepts

  3. Which stage involves testing the product in realistic conditions?
    → d. Test marketing

  4. In which PLC stage do profits peak?
    → b. Growth

  5. What is a key strategy in the maturity stage?
    → c. Product differentiation and enhancement

✅ Unit 8: Pricing – Understanding and Capturing Value

  1. What is value-based pricing?
    → a. Setting price based on perceived customer value

  2. Cost-based pricing involves:
    → b. Markup over cost of production

  3. Competition-based pricing refers to:
    → c. Setting prices based on what competitors charge

  4. A pricing objective focused on market share maximization is:
    → a. Penetration pricing

  5. External factors influencing price include:
    → d. All of the above (economy, competition, regulations)

✅ Unit 9: Pricing Strategies – Additional Considerations

  1. Price skimming is:
    → a. Setting high initial prices and lowering over time

  2. Product bundle pricing involves:
    → b. Selling multiple products together at a reduced price

  3. Psychological pricing is based on:
    → c. Customer perception of price and value

  4. A strategy offering discounts for early payment is:
    → b. Cash discount

  5. Promotional pricing is used to:
    → c. Stimulate short-term sales

✅ Unit 10: Marketing Channels

  1. What are intermediaries?
    → a. Firms that help distribute goods to final buyers

  2. Channel conflict occurs when:
    → b. Channel members disagree over goals or roles

  3. A vertical marketing system is:
    → c. Channel members acting as a unified system

  4. What is logistics?
    → b. Planning and control of the physical flow of goods

  5. What is omnichannel marketing?
    → d. Integration of online and offline customer experiences

✅ Unit 11: Integrated Marketing Communication (IMC)

  1. What is the goal of IMC?
    → c. Deliver a clear, consistent message

  2. Which is NOT part of the promotion mix?
    → d. Market research

  3. Personal selling is most effective when:
    → a. A product needs explanation or negotiation

  4. Public relations involve:
    → c. Building good relations with the public and media

  5. Sales promotion aims to:
    → b. Increase short-term buying and boost sales

✅ Unit 12: Direct, Online, Social Media, and Mobile Marketing

  1. Direct marketing involves:
    → a. Direct communication with targeted customers

  2. Which is a form of digital marketing?
    → d. All of the above (Email, SEO, Social Media)

  3. Mobile marketing focuses on:
    → c. Reaching customers via mobile devices

  4. What is the main benefit of social media marketing?
    → b. Engagement and two-way communication

  5. Email marketing is best used for:
    → c. Personalized, permission-based outreach

Certainly! Here are random 1-liner extra MCQs with answers from each of the 12 units —

✅ Unit 1: Marketing Basics

Q: What does the 4Ps stand for in marketing?
→ A: Product, Price, Place, Promotion

Q: What is the ultimate aim of marketing?
→ A: Customer satisfaction and value creation

✅ Unit 2: Marketing Environment

Q: Which factor is part of the macro environment?
→ A: Technological environment

Q: Competitors fall under which environment?
→ A: Microenvironment

✅ Unit 3: Consumer Behavior

Q: Which factor affects buyer behavior the most?
→ A: Cultural influences

Q: What is post-purchase behavior focused on?
→ A: Customer satisfaction or dissatisfaction

✅ Unit 4: Business Buyer Behavior

Q: What is derived demand in B2B marketing?
→ A: Demand driven by final consumer demand

Q: Who influences B2B buying the most?
→ A: Buying center or decision-making unit

✅ Unit 5: STP Strategy

Q: What does STP stand for?
→ A: Segmentation, Targeting, Positioning

Q: What is psychographic segmentation based on?
→ A: Lifestyle and personality

✅ Unit 6: Products, Services & Branding

Q: What is a core product?
→ A: The basic benefit or solution

Q: What makes a service different from a product?
→ A: Intangibility

✅ Unit 7: New Product Development & PLC

Q: What is the first stage in PLC?
→ A: Introduction

Q: Which stage of PLC has the most competition?
→ A: Maturity

✅ Unit 8: Pricing Basics

Q: What is price skimming?
→ A: High initial price to skim maximum profit

Q: What defines value-based pricing?
→ A: Customer’s perceived value

✅ Unit 9: Pricing Strategies

Q: What is bundle pricing?
→ A: Selling items together at a reduced price

Q: What is psychological pricing?
→ A: Pricing that considers emotional response (e.g. ₹999)

✅ Unit 10: Distribution Channels

Q: What is a supply chain?
→ A: Network from production to consumption

Q: What causes channel conflict?
→ A: Misaligned goals or competition among intermediaries

✅ Unit 11: IMC & Promotion

Q: What is the main goal of IMC?
→ A: Deliver a consistent brand message

Q: What is PR mainly used for?
→ A: Building public image and trust

✅ Unit 12: Digital and Social Media Marketing

Q: What does SEO stand for?
→ A: Search Engine Optimization

Q: What is influencer marketing?
→ A: Promoting products via popular social media figures

Here are Discussion Questions (DQs) with brief model answers for all 12 units 

✅ Unit 1: Marketing – Creating Customer Value

Q: How can GreenWave stay competitive in the organic snack market?
A: By diversifying its product range and using influencer-led social media for budget-friendly branding.

✅ Unit 2: Marketing Environment

Q: How did Coca-Cola respond to rising health awareness?
A: By offering low-calorie and sugar-free options, adapting to regulatory shifts, and protecting brand value.

✅ Unit 3: Consumer Behavior

Q: How did Tesla ease consumer fears over EVs?
A: Through user-friendly tech, extended warranties, and leveraging social media endorsements to build trust.

✅ Unit 4: Business Buyer Behavior

Q: What influenced TechCo’s B2B strategy?
A: Deep market segmentation, mapping decision-making units, and leveraging digital tools to reach institutional clients.

✅ Unit 5: Customer Value-Driven Marketing Strategy

Q: How did EcoLux Skincare refine its positioning?
A: By mapping its sustainability niche and launching a campaign focused on natural ingredients and eco-friendly packaging.

✅ Unit 6: Products, Services & Brands

Q: How can a brand enhance value using service elements?
A: By focusing on intangibles like customer support, customization, and brand personality beyond the core product.

✅ Unit 7: New Product Development & PLC

Q: What strategy should a company use to revive a declining product?
A: Repositioning, updating features, bundling, or launching a refreshed marketing campaign.

✅ Unit 8: Pricing Strategy

Q: How can pricing strategy affect consumer perception?
A: Value-based and psychological pricing build premium perception, while penetration pricing targets mass adoption.

✅ Unit 9: Pricing Strategies

Q: When is bundling most effective?
A: For complementary products where perceived combined value is greater than individual prices (e.g., fast food combos).

✅ Unit 10: Marketing Channels

Q: How should Neelam expand globally?
A: By resolving international logistics challenges and selecting the right distribution partners based on metrics like cost-efficiency and service levels.

✅ Unit 11: IMC Strategy

Q: What was Raj’s key to boosting retail sales?
A: Combining personalized selling with promotions like discounts, gifts, and loyalty programs.

✅ Unit 12: Digital & Social Marketing

Q: How did Emily promote her bookstore online?
A: Through social media visuals, mobile-friendly websites, SMS promotions, and localized digital ads.


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